Ensure it feels like it’s made by humans, for humans.
— Stefan Sagmeister

The most enticing part of creation for me is being able to break apart how a person is going to interact with what I have created. How is it going to interact with its environment? How would someone hold it?  How would it make me feel if I was in their position? 


When it comes to creating something new, I’m driven to find out how to make an idea work once it hits me, and that follows me into whatever I focus my attention on.

Tim Gallagher